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Workshops

APH 2011 Annual Conference — E x p a n d i n g   H o r i z o n s

If you are the primary presenter for a workshop or seminar, you can view your class list here.

Session 1 (10:30 am - 12 noon)   Monday, October 17, 2011

1A:  The Get Serious Formula: How to Make More Than Just a Living  
Category: Business Practices/Skills   Level:  General
Wondering what it takes to earn serious money for your projects? Looking to transform your floundering personal history business into one that thrives? In four years, Chornesky and Cozzone successfully grew their storytelling business, WriteShot, from the hobby level to an income source with clients in the luxury market. Now they will share what it takes to succeed as well as how to forge new business, market to others, and identify consumers who value the importance of this work. See if you've got what it takes to fasten your seatbelt and ride the entrepreneurial roller coaster.
Presenter photo tabach-barbara-2011-workshop.jpgBarbara Tabach
Presenter Barbara Tabach is an educator, author and historian who has worked with individuals and groups to capture, archive and share their histories. She is the co-author of LifeCatching: the art of saving & sharing memories (2007). Her other non-fiction writing includes articles in Bridal Guide and VOWS magazines, a booklet called Life Celebrations for the funeral industry, and educational scripts for videos about historic events and people.  »» www.lifecatching.com
Presenter photo baines-barry-2011-workshop.jpgBarry Baines
Presenter Barry K. Baines, M.D., is vice president of Celebrations of Life, Inc., and author of Ethical Wills: Putting Your Values on Paper (2nd edition, 2006). He is board certified in both Family Medicine and Hospice and Palliative Medicine, and he serves as a hospice medical director. Baines has spoken regionally and nationally on the topic of ethical wills over the past 13 years and has been a member of APH since 2002.  »» www.celebrationsoflife.net

1B:  Boot Camp for Life-Writing Teachers: What to Teach and How to Teach It  
Category: Teach Life Story Writing   Level:  General
Whether you’ve taught life story writing classes before or are considering doing it for the first time, come ready to learn and share ideas for organizing a class, motivating students to write, juggling old and new students, and developing a stimulating and trusting classroom atmosphere. Hear what has worked and what hasn't in Thurston's experience (a teacher of life-writing classes for 15 years) as well as the insights of others.
Presenter photo thurston-dawn-2011-workshop.jpgDawn Thurston
Presenter Dawn Thurston is the co-author of Breathe Life into Your Life Story (Signature Books, 2007). She has taught life story writing at universities in California and Utah for the last 15 years and has helped hundreds of students write and publish their personal histories. Dawn has a BA in English and an MA in communications.  »» www.MemoirMentor.com

1C:  Audio - An Affordable Option: Add to Your Portfolio  
Category: Audio Production   Level:  General
Some APH members and potential clients find the idea of large, expensive projects overwhelming. Seeking alternatives to serve more people, preserve more stories, and still provide a valuable product, they discovered that working in audio format is an affordable, enjoyable option. Gloria has been working in audio for 10 years and singing its praises. She will walk you through the process from start to finish, including interview preparation, the actual interview, equipment needed, pricing, creating the final product, and marketing audio.
Presenter photo nussbaum-gloria-2011-workshop.jpgGloria Nussbaum
Presenter Gloria Nussbaum, founder of Real to Reel in Beaverton, OR, has been interviewing people of all ages and recording their stories for many years. Her passion is asking questions, listening, and capturing the uniqueness of each human voice. An APH member since 2001, she served as membership director for four years and is now co-coordinator of the APH Portland Chapter.  »» www.real-to-reel.org

1D:  Book Design Tips and Tricks: Navigating Text and Cover Layout  
Category: Print Design   Level:  Intermediate
From manuscript to finished book, Kathleen will demonstrate what you should know about text layout and cover design. Topics will include: one size does not fit all; 30-second cover design; fonts are our friends; to ISBN or not ISBN; and spines--the step-child of cover design. You also will learn about the pitfalls of do-it-yourself design work and hear about new ideas and processes to simplify your work.
Presenter photo shaputis-kathleen-2011-workshop.jpgKathleen Shaputis
Presenter Kathleen Shaputis, published author, ghostwriter, and professional speaker, works full time for Gorham Printing, a short-run book printer. She speaks at community colleges, libraries, and writers' conferences on the art of writing, marketing, printing, and publishing. Kathleen has written five books, both traditionally and self-published.  »» www.GorhamPrinting.com

1E:  Video Production A to Z: Getting Started  
Category: Video Technology/Editing   Level: 
Video production is about choices - and you need to make a lot of decisions. This presentation looks at the choices you face when getting started in your personal history video business and provides practical advice and tips covering pre-production, production and post- production and includes suggestions on camera purchases, lighting and audio.
Presenter photo shafron-jane-2011-workshop.jpgJane Shafron
Presenter Jane Shafron joined APH in 2007, the year she and her husband established Your Story Here LLC, a boutique documentary production company specializing in creating bespoke video biography and personal history documentaries. Jane's passion is to bring personal stories to life, insisting on the highest standards in all phases of the production process. She has studied oral history and voice acting and is a master video biographer. Before becoming a personal historian, Jane practiced as an attorney in Australia. Based in Orange County, California, and traveling across the US for her clients, Jane's projects have delighted hundreds of satisfied clients and their friends and families. Her touching documentary films have been featured in festivals in the United States and Canada, and have won numerous awards.  »» www.yourstoryherehome.com


Session 2 (1:45 - 3:15 pm)   Monday, October 17, 2011

2A:  Pricing Approaches: Tools for Veteran Personal Historians  
Category: Business Practices/Skills   Level:  Advanced
Personal historians use different methods for pricing their work: individually by project, fixed by product, interview-hour based, or some combination of these. The workshop will begin well before the date of the session as members with at least five years' experience are surveyed about their pricing methods. Results will be analyzed and used to create a set of top pricing options. These options will be presented with a pricing tool for participants to use and discuss during the workshop. Strengths and weaknesses of the top pricing approaches will be assessed.
Presenter photo atwater-don-2011-workshop.jpgDon Atwater
Presenter Donald M. Atwater, Ph.D., is an economics professor at the Graziadio School of Business and Management of Pepperdine University. He has served as CEO of a technology company in California and an international software company, as a principal in the Human Resources and Compensation practice at William M. Mercer, and as a director and co-founder of several start-up companies. Atwater created and implemented decision-support technologies in a number of Fortune 100 companies and public organizations.
Presenter photo atwater-libby-2011-workshop.jpgLibby Atwater
Presenter Libby Atwater, owner of Choose Your Words, has been helping individuals, families, businesses, and organizations tell their stories since 1989. A journalist, teacher, and personal historian, she is a past APH Board member.  »» www.chooseyourwords.net
Presenter photo atwater-ross-2011-workshop.jpgRoss Atwater
Presenter Ross Atwater is a Division Manager for The Satorian Group, LLC, in Charlotte, NC, responsible for the group's marketing and sales throughout the United States. He regularly deals with Fortune 100 companies and has co-authored a macroeconomics textbook.

2B:  Organizing Social Media: Action Steps to Streamline Your Time *
Category: Marketing & PR   Level:  General
You hear the buzz about Social Media. Whether you have registered with a network or not, you likely understand that it is a business marketing task that is going to take dedication, time, and a good strategy. Like any smart business decision, you must look at the goals, purpose, investment, and your best implementation strategy. But where do you start with a solid plan? What should you spend your time actually doing? Come learn how to set up the most effective strategy for your goals, actions, and planning that will help Social Media fit into your overall business plan as well as your already busy calendar.
Presenter photo prinzavalli-brenda-2011-workshop.jpgBrenda Prinzavalli
Presenter Brenda Prinzavalli is an organizer, author, consultant, speaker, Las Vegas’ FOX5TV Organization Editor, and founder of Balanced Organizing Solutions. She has developed a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to helping others create a more simplified, organized life.  »» www.brendaprinzavalli.com

2C:  Innovative Ideas for Audio Software: Organizing and Managing Data  
Category: Computer Technology   Level:  General
Managing data for a project is made easier by the use of computing technology. Learn how to stay on top of the learning curve when new software is a constant challenge. The key to keeping new capacities within reach involves leveraging the strengths of various tools as well as seeing new potential in software you may already know. This workshop focuses on organizing and managing existing software tools readily available to all. Case studies will be presented of innovative audio and video content management in a number of oral history projects.
Presenter photo lambert-doug-2011-workshop.jpgDoug Lambert
Presenter Doug Lambert is director of technology and a project manager for Randforce Associates, an oral history multi-media consulting firm. He has worked closely on over 30 audio/video content management projects in the strategic implementation of digital age tools for projects large and small. Doug has taught fundamental concepts of audio/video annotation and indexing in these projects and in a number of professional development workshops for teachers in Buffalo, NY, and Cleveland, OH.  »» www.randforce.com/

2D:  Internet Research Techniques: It's All in the Details  
Category: Historical Research   Level:  General
Did you know your computer can become your personal assistant? Come to this workshop and learn to navigate the Internet. You'll discover the latest sites for character building, dress styles, location descriptions, social history references, and so much more. These are the details that will make your client's memoir come alive. Leave armed with a list of valuable websites and tips for using them.
Presenter photo shaputis-kathleen-2011-workshop.jpgKathleen Shaputis
Presenter Kathleen Shaputis, published author, ghostwriter, and professional speaker, works full time for Gorham Printing, a short-run book printer. She speaks at community colleges, libraries, and writers' conferences on the art of writing, marketing, printing, and publishing. Kathleen has written five books, both traditionally and self-published.  »» www.GorhamPrinting.com

2E:  Event Videography A to Z: Candid, Simple and Fun Projects  
Category: Video Production   Level:  General
Looking for projects that might provide a potential field of diversification from your video biography business? Event videography is an opportunity for the video biographer competent in videography and video editing to expand their business. But by their very nature events occur only once and cannot be rescheduled. This presentation covers advice on what to do and how to avoid the pitfalls of event videography.
Presenter photo shafron-jane-2011-workshop.jpgJane Shafron
Presenter Jane Shafron joined APH in 2007, the year she and her husband established Your Story Here LLC, a boutique documentary production company specializing in creating bespoke video biography and personal history documentaries. Jane's passion is to bring personal stories to life, insisting on the highest standards in all phases of the production process. She has studied oral history and voice acting and is a master video biographer. Before becoming a personal historian, Jane practiced as an attorney in Australia. Based in Orange County, California, and traveling across the US for her clients, Jane's projects have delighted hundreds of satisfied clients and their friends and families. Her touching documentary films have been featured in festivals in the United States and Canada, and have won numerous awards.


Session 3 (10:30 am - 12 noon)   Tuesday, October 18, 2011

3A:  Online Printing and Publishing  
Category: Print Design   Level:  Intermediate
More and more books are done with online printers and publishers like Blurb or Lulu every year. Why? It's relatively easy to do and offers a fast turnaround at a reasonable cost. Though not every book can be printed online, the ones that can look good. As with any project, time spent in planning and preparation is vital to success. We will discuss what you need to do before going online, and then go through the entire process by actually laying out and uploading a small book to Blurb for printing.
Presenter photo breakstone-bob-2011-workshop.jpgBob Breakstone
Presenter Bob Breakstone has over 30 years experience in broadcast and print journalism with the ABC Network and as a small-business consultant. His company, Our Living Tree, produces mainly video personal histories but recently added books to the product line. After exploring many options, he was happily surprised by the ease of publishing online and the quality of the books produced.  »» www.ourlivingtree.com

3B:  Make a Scene: Bring Your Personal Histories to Life  
Category: Editing/Writing   Level:  General
Scenes can enhance any life narrative, bringing people and situations to life more vividly than straight narrative. But even the most experienced personal historians often shy away from creating them for a variety of reasons. Maybe they don’t see their value. Or they don't know how to write one. Perhaps they fear “creative writing techniques," like dialogue, don't belong in a personal history. This workshop will break down the barriers, convert you to the possibilities, and have you writing scenes by the time you leave.
Presenter photo thurston-dawn-2011-workshop.jpgDawn Thurston
Presenter Dawn Thurston is the co-author of Breathe Life into Your Life Story (Signature Books, 2007). She has taught life story writing at universities in California and Utah for the last 15 years and has helped hundreds of students write and publish their personal histories. Dawn has a BA in English and an MA in communications.  »» www.MemoirMentor.com

3C:  Advance Your Interview Skills *
Category: Interview Skills   Level:  General
Great interviews start before you ask the first question. Here’s your chance to immerse yourself in “tips and tricks” that will take your interviewing skills to new levels, help your clients reveal better stories, and lead them to deeper insights. In this jam-packed session, you'll learn how to prepare yourself and your client in advance, build trust early on, capitalize on “trivia” that’s anything but, listen with your eyes as well as your ears, use body language to your advantage, keep interviews under control, and more.
Presenter photo stahel-paula-2011-workshop.jpgPaula Stahel
Presenter Paula Stahel, in her 30-year career as an independent writer, has authored numerous books and hundreds of articles, all based on effective interviews. As a personal historian, she’s most proud of hearing her clients say, “I’ve never told anyone that before.” A member of APH since 1999, Paula served on the board for eight years and is immediate past president of the association. www.breathandshadows.com  »» www.breathandshadows.com

3D:  Basic Audio Editing: Preparing Files for Clients  
Category: Audio Production   Level: 
Participants should be familiar with their recorder (read your manual beforehand) and know how to get audio files into a computer. We will discuss archiving recordings and how to import those files into an audio editing program, using the freeware program Audacity. If possible, bring along a laptop with the latest version of Audacity installed. Although some audio files will be provided for experimentation, be sure to bring your own recordings as well so we may discuss basic methods of audio clean-up. We also will record and edit audio with the goal of having final files ready for a variety of uses, including CDs, transcription files, or podcasts.
Presenter photo morrison-dave-2011-workshop.jpgDave Morrison
Presenter Dave Morrison is a commercial photographer with Morrison Photographics and owner of Heritage Film in St. Petersburg, FL. He has a BA degree from the University of South Florida and has enjoyed a career with the St. Petersburg Times as a photojournalist, commercial photography department director, and podcast producer. Morrison also has taught audio production techniques at Poynter Institute.  »» www.heritagefilm.net

3E:  Expanding Horizons for Your Book-1: Promotion Ideas Every Author Needs  
Category: Print Publishing/Binding   Level:  General
Learn how to help your client build a platform for his or her book before it even comes out. You can even charge for the service! The Internet, the focus of marketing today, demands a strategy, a list of resources, and the know-how to put a marketing plan in place. Kendra and Matilda will share a practical plan to start building a platform, to set a blogging strategy, and to get the most out of social networking. Anyone planning to publish or with clients who want to publish in the next 12 months should attend this practical workshop along with the Expanding Horizons-Part 2 session immediately following, regarding realistic publishing expectations and alternatives.
Presenter photo bonnett-kendra-2011-workshop.jpgKendra Bonnett
Presenter Kendra Bonnett is co-creator with Matilda Butler of Women's Memoirs--a popular resource for writing prompts, author conversations, book reviews, ScrapMoirs, marketing/publishing advice, etc. They also co-authored Rosie's Daughters: The "First Woman To" Generation Tells Its Story and the recently released Writing Alchemy. Having enjoyed a 30-year career as a writer, editor, marketing executive, publisher, and writing coach, Kendra has published 8 books, some 350 magazine articles, and founded 3 magazines.  »» womensmemoirs.com
Presenter photo butler-matilda-2011-workshop.jpgMatilda Butler
Presenter Matilda Butler, in addition to her work with Kendra Bonnett noted above, has trained more than 400 women in memoir writing. Her comprehensive writing workshop is the basis for the 5-DVD set, "The [Essential] Women’s Memoir Writing Workshop: 21 Steps from Planning to Publication." She has published more than 50 articles, contributed chapters to several anthologies, including The New Papyrus, and co-authored two more books.  »» womensmemoirs.com


Session 4 (2:15 - 3:45 pm)   Tuesday, October 18, 2011

4A:  Elder Wellness: Through Personal History Writing  
Category: Elderly/Aging   Level:  General
A great deal of research has been done that verifies the beneficial effects of life story writing. This workshop will be lead by a panel of experts in the field of life writing for elders. Attendees will participate in hands on exercises, discussion of elder well-being, and receive education materials. The panel will also demonstrate their recently launched Life Stories Nevada website as a way to expand the process.
Presenter photo collins-claudia-2011-workshop.jpgClaudia Collins
Presenter Claudia Collins, Ph.D., an associate professor at the University of Nevada Cooperative Extension in Las Vegas, is nationally recognized for creating programs in older adult education and health promotion. A former television journalist in Las Vegas and New York, Claudia is co-author of the urban sociology textbook, Las Vegas: The Social Production of an All-American City.  »» www.lifestoriesnevada.org
Presenter photo petermeier-heidi-2011-workshop.jpgHeidi Petermeier
Presenter Heidi Petermeier, a program officer and instructor for the University of Nevada Cooperative Extension, oversees and teaches several older adult education and health promotion programs. Co-author of a nationally recognized senior program and numerous educational materials, she holds a degree in community health and a certificate of gerontology.  »» www.lifestoriesnevada.org
Presenter photo norman-jean-2011-workshop.jpgJean Norman
Presenter Jean Norman is an instructor for the University of Nevada Cooperative Extension, teaching an older adult health education program. She also is involved in website design. Jean has a Masters degree in English and years of experience as a newspaper journalist.  »» www.lifestoriesnevada.org

4B:  Ethical Wills for Personal Historians: Past, Present, and Future  
Category: Ethical Will/Legacy Stmt    Level:  General
This workshop will provide a foundation of understanding for what ethical wills are and their role in a personal historian's business model. Through a series of short, guided exercises, Barry will provide participants with an authentic personal appreciation of ethical wills as the values legacy component of the legacy continuum. The history, current state, and future potential of ethical wills for personal historians will be explored as well.
Presenter photo baines-barry-2011-workshop.jpgBarry Baines
Presenter Barry K. Baines, M.D., is vice president of Celebrations of Life, Inc., and author of Ethical Wills: Putting Your Values on Paper (2nd edition, 2006). He is board certified in both Family Medicine and Hospice and Palliative Medicine, and he serves as a hospice medical director. Baines has spoken regionally and nationally on the topic of ethical wills over the past 13 years and has been a member of APH since 2002.  »» www.celebrationsoflife.net

4C:  Organized Crime Vegas Style: Where It's a Crime NOT to be Organized *
Category: Business Practices/Skills   Level:  General
Don’t gamble on getting results! Being productive and effective can produce results with less effort. Double down and start with being organized. However, it’s not the type of “organized” you may think. Brenda will share a different way to look at organizing and how to apply these strategies to common and current tasks such as social media, the tug of war between paper and digital, and finding the balance of work and personal life.
Presenter photo prinzavalli-brenda-2011-workshop.jpgBrenda Prinzavalli
Presenter Brenda Prinzavalli is an organizer, author, consultant, speaker, Las Vegas’ FOX5TV Organization Editor, and founder of Balanced Organizing Solutions. She has developed a unique organizing business that perfectly marries her professional expertise as an educator and problem-solver with a personal commitment to helping others create a more simplified, organized life.  »» www.brendaprinzavalli.com

4D:  Working with Combat Veterans: A Former Special Forces Member’s Guide  
Category: Community/Corp History    Level:  General
This is a lecture/discussion workshop. An accomplished author and Army Special Forces veteran, Lee leads writing workshops for combat veterans through a cooperative program with the Veterans Administration. He will reveal how to help veterans share their stories as well as how and when to engage them. Participants will learn a sound approach to best practices and hear about what to expect when working with veterans of war.
Presenter photo barnes-lee-2011-workshop.jpgLee Barnes
Presenter H. Lee Barnes, a professor of English at the College of Southern Nevada, served in the US Army from 1963 to 1966 in the following units: 7th Special Forces, Ft. Bragg, NC, and Dominican Republic; 5th Special Forces Group, Tra Bong, Vietnam. His published works include a memoir, When We Walked Above the Clouds (University of Nebraska Press, 2011), and Minimal Damage (University of Nevada Press, 2007), a collection of short stories.  »» www.hleebarnes.net

4E:  Expanding Horizons for Your Book-2: From a Publishers Point Of View  
Category: Print Publishing/Binding   Level:  General
What do publishers look for when considering a book publisher-ready? How do you share realistic expectations with a client who wants to be the next bestselling memoirist? Where and how to start? How much truth is too much? Does the person's life have enough "story?" What are the publishing options and alternatives? Learn to guide the storyteller in what "voice" to use and to coach them to trust their memories. Kendra and Matilda will offer practical tips on these topics. Anyone planning to publish in the next 12 months should attend this practical workshop along with the immediately preceding Expanding Horizons-Part 1 session about book promotion.
Presenter photo bonnett-kendra-2011-workshop.jpgKendra Bonnett
Presenter Kendra Bonnett is co-creator with Matilda Butler of Women's Memoirs--a popular resource for writing prompts, author conversations, book reviews, ScrapMoirs, marketing/publishing advice, etc. They also co-authored Rosie's Daughters: The "First Woman To" Generation Tells Its Story and the recently released Writing Alchemy. Having enjoyed a 30-year career as a writer, editor, marketing executive, publisher, and writing coach, Kendra has published 8 books, some 350 magazine articles, and founded 3 magazines.  »» womensmemoirs.com
Presenter photo butler-matilda-2011-workshop.jpgMatilda Butler
Presenter Matilda Butler, in addition to her work with Kendra Bonnett noted above, has trained more than 400 women in memoir writing. Her comprehensive writing workshop is the basis for the 5-DVD set, "The [Essential] Women’s Memoir Writing Workshop: 21 Steps from Planning to Publication." She has published more than 50 articles, contributed chapters to several anthologies, including The New Papyrus, and co-authored two more books.  »» womensmemoirs.com


Session 5 (10:30 am - 12 noon)   Wednesday, October 19, 2011

5A:  What's Your Story?: Narrative Details that Work  
Category: Editing/Writing   Level:  General
Each storytelling project is as unique as the person involved, and the task of organizing a personal narrative to fit an individual's needs can be overwhelming. How do we determine which memories to include and which ones to let go? Learn to focus on what's most important in the personal history narrative? Or decide how to tell the family story in the most compelling way? In addition to answering these questions, Oksana will share helpful interview questions and techniques for writing a brief synopsis to define a project's purpose.
Presenter photo marafioti-oksana-2011-workshop.jpgOksana Marafioti
Presenter Oksana Marafioti was born in Riga, Latvia, into a family of performers. After years of touring Europe, she immigrated to the United States and earned a B.S. in Film from UNLV. She has contributed to several online publications and written short stories for the anthology, Writer’s Bloc II and The Perpetual Engine of Hope: Las Vegas Stories Inspired by Iconic Photographs. Her memoir, American Gypsy, is due out from McMillan’s Farrar, Straus & Giroux in 2012.

5B:  The Future of Publishing: Are Books Obsolete?  
Category: Print Publishing/Binding   Level:  General
Are books obsolete? No way! Especially not for people writing memoirs and personal histories. Workshop participants will learn the lay of the land of publishing--from the big New York publishing houses to smaller independent presses to the scary world of self-publishing. Carolyn will discuss how to weigh the options and make the right choices for clients and their projects.
Presenter photo hayes-uber-carolyn-2011-workshop.jpgCarolyn Hayes Uber
Presenter Carolyn Hayes Uber is president of Stephens Press, the book publishing division of Stephens Media—parent company of the Las Vegas Review Journal and newspapers in 8 other states. Her unique understanding of the value of memoirs led to the launch of the LifeStories Imprint for Stephens Press as a fee-based option for stories that do not fit the traditional publishing formula.  »» WorkingTitlez.com/

5C:  Managing a Book Project: Start to Finish  
Category: Business Practices/Skills   Level:  General
This comprehensive session will define the aspects of creating a personal history book, including the exploration of new ideas for gathering stories; three ways to outline the book; sorting/selecting images to enhance the text; editing methods; book design; options for printing, publishing, and distribution. Nancy and Biff also will answer your questions about recording, software, costs, and provide you with an activity booklet with workshop notes and a resource list.
Presenter photo barnes-nancy-2011-workshop.jpgNancy Barnes
Presenter Nancy Barnes, founder of Stories To Tell, has been an award-winning writing teacher, a Fellow of the National Writing Project, and a trainer of writing teachers for the State of California. She is the author of Stories To Tell: An Easy Guide to Self Publishing Family History Books and Memoirs, and serves as APH Northern California Regional Coordinator.  »» www.StoriesToTellBooks.com
Presenter photo barnes-biff-2011-workshop.jpgBiff Barnes
Presenter Biff Barnes is a published San Francisco historian who assists clients with historical research, in addition to editing. Stories To Tell provides editing, consulting, book design, and publishing assistance for authors and personal historians.

5D:  Kick-Start Your PH Business: A Practical How-to Guide  
Category: Business Practices/Skills   Level: 
Whether you’re new to the field, have completed a few projects, or just want to re-energize and get back to the basics, Jennifer and Linda will provide you with an inspiring overview of the foundations of a successful personal history business. You will learn about the memoir and family history phenomenon (it’s not just a passing fad); the top ten essential things you need to be successful; marketing; publicity; pricing; project management; and more.
Presenter photo campbell-jennifer-2011-workshop.jpgJennifer Campbell
Presenter Jennifer Campbell started Heritage Memoirs on a shoestring in 2003. Her company has been featured in the Wall Street Journal, Toronto Star, Elle.com and MORE magazine. A writer and editor for 25 years and APH member since 2002, Jennifer has served as regional coordinator, Toolkit editor, newsletter editor, and on the board of directors. She is the author of Start & Run a Personal History Business (Self-Counsel Press, 2011).  »» www.heritagememoirs.ca
Presenter photo coffin-linda-2011-workshop.jpgLinda Coffin
Presenter Linda Coffin is the owner of HistoryCrafters, a business that combines her graphic design background with her love of genealogy, storytelling, and history. She is a member of the Association of Professional Genealogists and gives frequent presentations to local and state genealogy groups in her area as a member of the Genealogical Speakers Guild. Linda is currently the APH Education Director.  »» www.historycrafters.com

5E:  The Storytelling Power of Video  
Category: Video Production   Level:  General
A video biography offers a way for people to preserve their life stories while exploring the challenges faced along the way. Ben also trains families to make films together, thereby strengthening their relationships. This session will begin with a brief introduction to the creative narrative ways that videotaping can complement a written memoir. Participants then will form small groups and take part in a collaborative exercise to design and shoot short films. These films will be shown at the end of the workshop, time permitting, or as part of Ben's keynote address on Thursday.
Presenter photo patton-ben-2011-workshop.jpgBen Patton
Presenter Benjamin Patton is a television, film, and music producer with over 15 years of experience. His company, Patton Productions, has produced documentaries for public television, promotional videos and commercials, but specializes in high-end video histories for families. A graduate of Georgetown University, he is pursuing a Masters in Developmental Psychology at Columbia University. Ben teaches film production and literacy and is a co-founder of Fred's Experiential Media, Inc. He is currently writing a book for Penguin-Berkeley about his grandfather and father, Generals George S. Patton.  »» www.pattonproductions.com

 

»» Program Agenda