I often talk about the experience of “Marketing Introverts” out in the business world because I am one myself. In a blog post for the Harvard Business Review, titled “How to Attend a Conference as Yourself,” writer Peter Bregman doesn’t use those words, but he describes the experience of such a person vividly.
Bregman is a strategic advisor to CEOs and author of the book, 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done.
His blog post focused on his experiences as a panelist for South by Southwest, a huge 10-day convergence of music, films, and emerging technologies, held annually in Austin, Texas. He writes that his panel presentation and book signing went great, but once that was over and he was just another person at the conference, things didn’t go as he had hoped.
“I went to a conference party and just stood there, shy, embarrassed, and reluctant to reach out and meet people. I was annoyed with myself. What’s my deal?”
Unfortunately, I know only too well what Bregman’s “deal” was. Mingling at the social event, drink in hand, surrounded by seemingly confident people, a marketing introvert will often go cold and not know how to approach others or what to say.
In his post, Bregman made a good point about his own experience of this discomfort. He identified that, for him, the fact that he is standing there without a purpose or a role makes it difficult to know “who he is or should be” in relation to these other people. He called this a “conference-generated identity crisis.” Once he just let himself “be himself” he relaxed and found that other people naturally approached him and that, amazingly, he really did have things to say.
If you both long for and dread the opportunity to meet lots of other personal historians at the conference, this is a good article for you to read in advance of St. Louis. It will be good news to you that you can “go as yourself” and have a wonderful experience with all your peers.
As one of those peers, and as an introvert myself, I sincerely say that I look forward to meeting you in St. Louis!
About today’s contributor: Dhyan Atkinson is a business consultant and business skills trainer who specializes in working with personal historians through private consulting, teleclasses, and workshops through her business, The Five Essential Skills. At the APH conference in St. Louis, Oct. 17-21, she will be leading two workshops: Co-Active Marketing for Personal Historians and Marketing Best Practices: An Update on the Five Essential Skills.